Chapter 468 – The never-ending product placement (Part 2 of 2)
“The third item to be auction is the famous movie star, Liu Daqing’s helmet. Everyone should know that Liu Daqing is one of the prettiest actresses in China.” Niu Qun held a blue colored helmet in his hands. On the helmet, Songjiang Motors logo could be seen clearly.
“Sir, do you want a lift?” Feng Gong copied Liu Daqing’s lines and flicked his hair. The audiences roared with laughter. All of them remembered the motorcycle commercial starring Liu Daqing and Zhu Shimao.
“This is a lucky helmet. Since putting on this helmet, Liu Daqing had starred in many great roles.”
Feng Gong interrupted Niu Qun: “Wait a minute. Didn’t you say the cap earlier is also **** lucky cap? Why is this helmet also a lucky helmet? Are you saying that all your items here are lucky items?”
“No all are lucky items. This hat was worn by Baldy Chen. After he had worn this hat, he became bald. Do you think this hat is lucky?”
“So you are saying that Ge You should bid for this hat?” Feng Gong asked.
This year, Ge You had won the best actor award for his role in the TV series <Stories from The Editorial Board>. In the series, Ge You was not bald yet. But he was balding.
Feng Gong’s question made the audiences laughed. The helmet was then “sold” for 2,000 RMB!
At this moment, someone rode a motorcycle onto the stage. The rider took off her helmet and flicked her hair.
The crowd cheered.
Liu Daqing. The rider was Liu Daqing!
Hahaha. Interesting. Niu Qun and Feng Gong had just sold her helmet, and now she appeared on the stage wearing another helmet. The previous helmet was apparently a fake. The audience remembered that Liu Daqing’s helmet in the commercial was red in color and Zhu Simao was wearing a blue helmet.
Liu Daqing passed her helmet to Niu Qun: “You took the wrong helmet. This is my helmet, and that is Baldy Chen’s helmet. If you wear it, your hair will not grow, and your head will be shiny than before!”
The audience on the stage, who was wearing the blue helmet immediately take it off, making the audience laugh.
Liu Daqing got off the stage. She had left her motorcycle on the stage.
“This is the era of commodities. You know about celebrity effect? Have you heard of Li Ning brand of clothing? Have you heard of Tian Peng Pigs? That is General Tian Peng……”
Feng Xingtai clapped. He was very impressed with Feng Yu. Even the lines of the performances were used to advertise for their companies.
This skit ended but the motorcycle was still on the stage. Ni Ping went on stage and said: “This Songjiang Motorcycle is Songjiang Motors’ first motorcycle and is the motorcycle which Liu Daqing rode in the commercial. Bing City Machinery Company had decided to donate it. We will auction this bike here, and the proceeds will be given to the schools in the mountainous regions!”
The people Feng Yu arranged in the audience stand immediately raise their hands and shout: “Aiwa Electronics will offer 10,000RMB!”
“Wind and Rain Electronics will offer 20,000 RMB!”
“Tian Peng Pig Farm offers 50,000 RMB!”
“Tai Hua Education fund offers 100,000 RMB! How can we, Tai Hua Education fund not do our part in helping those poor students in the mountainous region?!”
Before the rest of the audiences could react, Ni Ping pointed to the representative from Tai Hua Education fund and lifted the Auction hammer: “Deal!”
She banged the table with the hammer hard!
The representative from Tai Hua Education fund went onto the stage and shook hands with Ni Ping. The both of them signed on a contract, and the audience knew that this was for real. This was not a performance!
Feng Xingtai looked at the representative from Tai Hua Education fund on the stage. Isn’t that Wu Zhigang from Tai Hua Trading? Where did this Tai Hua Education fund come from?
But all these don’t matter. This must be arranged by Feng Yu. Feng Xingtai can’t wait to boast to his friends.
A motorcycle and 100,000 RMB for an advertisement and the cheers of the audience. Feng Yu knew that Tai Hua Trading and Songjiang Motors had won the hearts of the viewers.
CCTV station chief had agreed to let Feng Yu add in this performance in the program was because this was spreading positive vibes. Feng Yu also said that Tai Hua Education fund will sponsor 50 primary schools around China.
Actually, it does not cost 100,000 RMB to build a school in the mountainous region. There were not a lot of children in those regions, and many areas were not suitable to build high-rise school buildings.
A row of one-story building, a courtyard, concrete flooring, and wooden furniture will not cost more than 100,000 RMB.
Feng Yu had made his parents happy and still advertised for his company. Even the top leaders will have a good impression of Tai Hua Trading, Machinery Company and him.
……
The skit <Selling> performed by Zhang Guoli, Liu Yajing, and some other actors was supposed to be selling some medicine. But Feng Yu had changed the script to VCD players.
One person was selling Wind and Rain VCD player, and the other was selling Aiwa VCD player.
From the start of the performance, both actors started to argue and then began to fight. Feng Yu was deeply impressed. Although the script was changed, the execution was still great. They had said what Feng Yu wanted them to say, and even able to add in some jokes.
“People will surely prefer our Wind and Rain VCD player. How was Sun Nan’s singing just now?” Zhang Guoli asked the audience.
“Perfect……” The audience replied.
Sun nana had sung <Red flags flying> earlier. Sun Nan had wanted to perform his new single, but CCTV refused. The top leaders at CCTV preferred <Red flags flying>.
“No. This is not right. I remembered Na Ying had received bigger applause earlier.” Liu Yajing replied. Na Ying had also sung <The day doesn’t know the night> earlier.
Feng Yu had brought both singers to Station Chief Jia and the Chief Director of the Gala Night personally. Both singers sang in front of them and got the approval to perform on the Gala night.
Both Sun Nan and Na Ying will become more popular after their performances on the Gala Night. The VCD players they endorsed will undoubtedly sell well. Furthermore, this skit had mentioned all the features of the VCD players.
……
Zhang Ruiqiang was at home watching the Gala Night at home. When the magicians made an Aiwa Walkman appeared in their performance, and there was even a close-up, he knew that this must be Feng Yu’s doing.
In the other performances, Zhang Ruiqiang noticed Wind and Rain Superfans appearing as props and in all sort of places on the stage. It disregards whether if the fans will fit into the performances. The fans were also placed on the VIP tables near the stage.
Also, that representative from Tai Hua Education fund was Tai Hua Trading’s Wu Zhigang. Even the skit <Selling> was promoting Feng Yu’s products. Those two brands belong to Feng Yu!
Zhang Ruiqing was sure that Feng Yu had made use of the Gala night to advertise his products!
Translator’s notes: Ge You, a Chinese actor who had won many awards.