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Extraordinary Genius
Chapter 1354 – How are we going to do this with an Entertainment Company?
All of Feng Yu’s companies are working on their strategic product strategy since he mentioned it previously. All had achieved good progress, as they have flagship products but did not know how to use them to their advantage.
This time, Feng Yu brought up a business ecosystem. His subsidiaries’ representatives treated this seriously. He felt this strategy would make them self-reliant, but it’s not as easy as they thought.
Feng Yu’s companies had been developing their supply chain, but the strategy he mentioned confused them.
It’s fine for those manufacturing and sales-focus companies, as they know what to do. But the Hua Yi Brothers faced difficulties.
Hua Yi Brothers is an entertainment management company. How are they going to create a business ecosystem? They manage artists, and what is their upstream? Artistes? What about their downstream? Is it their works?
Zhong Qingxian could not answer Wang Zhongjun as he is not sure about the business ecosystem too. He only felt it sounds more sophisticated than the supply chain.
So, Zhong Qingxian went to Beijing to ask Feng Yu. Feng Yu decided to meet Hua Yi Brothers as they are in Beijing.
…….
“Manager Wang, our Hua Yi Brothers is doing well recently. I heard many of the popular TV artists are from our company.”
“It’s a coincidence.” Wang Zhongjun laughed.
Feng Yu replied. “It might be a coincidence if you succeed once. But it is not a coincidence if you are successful so many times. This is also part of the business ecosystem I mentioned.”
“What is our core asset? Artistes. The most popular artist, the artist with the good acting, singers, dancers, etc. We must develop towards the up and downstream from them. We will be successful if we have a say in all related companies.
Wang Zhongjun listened attentively. “Manager Feng, please carry on.”
“Let’s talk about movies. Actors, directors, scriptwriters, make-up, editing, market, and many more industries are involved in a movie. We need all these companies to come together to film a movie. Do you agree the box-office sales will be affected if any part of them failed to live up to expectations?
“That’s right.” A movie with unknown actors might not sell despite having a good script. The same script will have different results based on the actors. Ordinary and famous directors will affect the box-office sales too.
“If we want to make money through artists, their movies must have high box-office sales before their value can increase. Why don’t we handle everything from the start of that movie?”
“Handle everything? What do you mean?”
“The story, scriptwriters, directors, actors, the distribution and marketing of the movie are all our people. It would be better if we have our own cinema chain. This will let us gain control over every stage of the movie. This is the same for TV series, stage plays, record labels, etc.”
“We are going to handle everything from the start?! This means we will take charge of collecting scripts and work with famous scriptwriters?”
“We can also let the scriptwriters adapt from novels. It will be easier to succeed as these novels have their fans. But the movie must not be too far apart from its original, as it will attract bad reviews.”
“Adapt from novels? The novels nowadays are not suitable to be adapted into movies. The majority of them are more suitable for TV series, and we can target older audiences. Also, not many people will want to watch movies adapted from novels. Most cinema-goers are youngsters, and we can only recover our cost from selling DVDs.”
“TV series is fine. A good TV series is easier to let viewers remember the actors. TV series’ broadcasting is longer, and you can take note of online novels.”
“Online novels? What do you mean?” Wang Zhongjun is confused.
“Have you heard of <The First Intimate Contact>?” Feng Yu gave an example of the most famous online novel in this era.
“Oh, you are talking about that? Is that an online novel? I heard it was adapted into a movie, but the box office sales are pathetic. The movie starred Chen Xiaochun, Shu Qi, Zhang Zheng, and many well-known actors. Some low-cost productions had fared better.” Wang Zhongjun replied.
Wang Zhongjun does not like online novels and felt it’s just a virtual novel. It will never be as influential as real books. They can only be considered writers if they published physical books!
“That is a movie produced in 2000. How many years has it been? Also, how can the online influence then be compared to now? The box office sales had performed better than expected after it was promoted on the internet. That movie had picked the wrong actors. The characters in the novel are in their twenties, but the actors are much older and matured. This is what I meant by picking the wrong actors.”
“Don’t belittle online novels. <The First Intimate Contact> is a best-seller. Online literature will play an important role in the future. My suggestion is to invest in an online literature website and prioritize rights to adapt the novels into movies or TV series. This might become the future of the media market.”
Wang Zhongjun felt Feng Yu is exaggerating and doesn’t believe it. Online literature?! How can the internet and literature have in common? How can those people who publish their stories online be considered writers?
“Manager Feng, I will consider and discuss this with my managers.” Wang Zhongjun replied.
Feng Yu does not mind whether Wang Zhongjun believes him or not. He decides to speak to Wang Zhixi, Zhang Chaoyang, and the rest to see if they are interested. If they are not interested, he will let Tai Hua Consulting invest and keep the cake for himself.
“I should not continue about this. You can learn from Creative Artists Agency on artist management. They don’t have movie companies or cinemas, but all cinema chains and movie companies have to suck up to them.”
“I have heard rumors that this company will enter the Chinese market these few years. They are the No. 1 artist management company in the world. If we can work and learn from them, we can speed up our development. You might understand the business ecosystem of the entertainment company from their operating model.”
Translator’s notes:
The First Intimate Contact
https://en.wikipedia.org/wiki/The_First_Intimate_Contact
Chen Xiaochun
https://en.wikipedia.org/wiki/Jordan_Chan
Shu Qi
https://en.wikipedia.org/wiki/Shu_Qi
Chang Chen