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Extraordinary Genius
Chapter 1352 – The business from TV shows
Kameda Masao played a little trick. He asked everyone in Wind and Rain Holdings to watch <Wind and Rain – Man VS. Wild> during the timeslot. Wind and Rain Holdings own lots of factories and have lots of employees. All of them will surely push up the ratings.
He also hired a group of online ghostwriters to promote this show and the products in it.
Although it will increase the production cost, it is very effective.
One week after the first episode was aired on Discovery, the Discovery staff contacted Kameda Masao. They want to buy the broadcasting rights of this show!
Kameda Masao increased the price. He did not know about the popularity of this show before it was aired. But now, he can raise it.
Kameda Masao also demanded air Wind and Rain Mobile and Wind and Rain DV advertisements before and after the show.
Discovery buys good shows is to earn money from advertisements, but you are demanding the best two advertising slots now. How are we going to make money? They rejected Kameda Masao’s conditions but are willing to increase their offer.
Kameda Masao rejected their counter-offer as he doesn’t want more money for the broadcasting rights. However, the advertising slots are a must. If the slots before and after are not available, then they must insert two advertisements during the show.
Discovery will never agree to this demand as the advertisement slots during the show is prime-time slots. However, this show is very suitable for the Discovery channel and can make money for them.
“Mr. Kameda, this is a good show, and our channel is the best channel to air it. Working with us will bring out the most influence for this show. But our channel also needs to make money. How are we going to make money if we give you the advertisement slots?”
“Thomas, we are only asking for 15 seconds advertisement slots before and after the show. This is not a lot. Discovery might be a good channel, but we have other ways to increase this show’s influence. Do you know who is the producer of this show?”
Thomas frowned. “Who? Mr. Jeff? Mr. Jason?”
Thomas mentioned a few top producers’ names. But he noticed the disdained look on Kameda Masao as if those producers are nothing.
“Don’t tell me it’s Spielberg?” Thomas sneered.
“Spielberg? He still needs to queue up to meet my Boss. This show is produced by my Boss. You should know who my Boss is, right?!”
“The Chairman of Wind and Rain Holdings, the World’s Richest Man, Mr. Feng Yu?!” Thomas’s jaw dropped.
If Feng Yu produce this show, it will be a good selling point. Many people will be interested in the show. Just look at Trump. He is only a real estate tycoon in New York, and all of his TV shows are popular.
The World’s Richest Man will attract a lot of viewers!
Kameda Masao nodded. “Do you still think the viewership will be lower if we air it on other channels?”
“Will Mr. Feng be promoting this show?” Thomas asked excitedly.
“Of course not. The production cost of this show is not high, and even if the cost is 1 billion USD, my Boss will also not promote it. His time is precious, and who can afford to hire him to do promotions?! But you can put his name as the producer. I had gotten his approval, and you should know how to promote the show better than me.” Kameda Masao crossed his legs.
Kameda Masao is not only selling this program. He is more concerned about marketing the products showcased in the show.
“This… can we discuss the pricing again?”
“The price cannot be lowered. You have seen the quality of this show, but I can offer you other benefits.”
“I can let you all produce this show’s merchandise, and we will split the profits. We will get 60%, and the merchandises include books, phone, games, apparels, etc.”
TV show merchandise is highly profitable, and Kameda Masao had seen too many examples in Japan and the US. Furthermore, Feng Yu had specially mentioned this.
“You are letting us handle the merchandise? But we have our clothing brand, and it is different from your product placement.”
“This is not negotiable. The clothing must be ours, but we can give you all the overseas distribution rights. So you don’t need to worry about the clothing’s quality and design. We can also help with the game’s development and sales, and it will not affect our profits agreement.”
“We are Amazon’s biggest shareholder and have a saw in the book sales. So we will let you handle the figurines, models, etc., but you all will have to handle the marketing at your own cost.”
Kameda Masao is clear. We are giving you the rights and part of the development, production, and sales. You must also handle the marketing, development, production, and sales with us to get your share of the profits.
This show will be aired on Discovery, and they are the best party to market the show’s related merchandise. They have experience in this, or Kameda Masao will not use this to negotiate with them.
“The marketing cost will be very high. Shouldn’t your side also provide some assistance too? For example, bundling the merchandise together with the online broadcasting rights?”
Kameda Masao agreed without hesitation. Although it will lower the broadcasting rights’ prices, they can earn back through the merchandise.
Feng Yu had only thought of selling DV and showing its picture quality and convenience through this show.
Now, he can use this show to create an industrial chain and get higher profits.
Those world-class conglomerates are not focusing on one industry. They own the whole business ecosystem. This will guarantee their profits and not be affected by any disruption in the supply chain.
Feng Yu is starting to build his business ecosystem now.