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Extraordinary Genius
Chapter 1302 – Beer Festival’s opening
Two days later, Bing City Beer Festival started.
Feng Yu and Li Na sat in the limousine as the car drives forward.
“I had said I would be fine in the car. There is an air conditioner here, and you can see the opening ceremony. There are fireworks show at night. Can we go back after that?”
Li Na has anticipation in her eyes. “Can?”
“Is it alright, Doctor Li?”
“It’s alright with me watching over her. Furthermore, your wife is very healthy. Just let her rest for a while in the afternoon.”
Feng Yu’s parents are worried when Feng Yu and Li Na are going out. So, Feng Yu brought along a confinement nurse. But his parents are still worried and asked Feng Yu’s Sister, Feng Danying, to send an obstetrician from her hospital.
They are more concerned about Li Na’s safety than Feng Yu.
Bing City’s Mayor stood on the stage to give the opening address. Since this is Bing City’s Beer Festival and is named after Bing City, the Bing City Government leader should give the opening address. Zhang Ruiqiang will be giving the closing address as the Provincial Government has also contributed.
The opening ceremony is specular. Other than floats, and parades, there is even a beer fountain!
Of course, the beer in the fountain is not fresh, but written-off beer. With some adjustments by the technicians, the color and smell are almost the same as fresh beer.
The City had wanted to use real beer but gave up on this idea after Feng Yu warned them.
Feng Yu told the City Government that if they used real beer, it would be wasteful. With the internet getting more developed now, Bing City will be attacked by the netizens. People might even call for a boycott on Bing City Beer.
In Feng Yu’s previous life, Bing City Beer Festival had used real beer once and was scolded by Netizens. Bing City Beer Festival becomes more well-known because of this incident, but negatively!
This beer festival is more than just exhibiting beers. It includes cultural performances, food festivals, travel exhibitions, car shows, Beidacang’s agriculture product fair, clothing sales, real estate sales, alcohol culture exchanges, etc.
Feng Yu suggest this to Zhang Ruiqiang. This event should be limited to beer. The City Government should use this opportunity to make it into a carnival with many programs. This will increase the leisure activity of Bing City’s residents.
Bing City Government takes up Feng Yu’s suggestions and turns this beer festival into a carnival. They even held a beauty pageant, and the winner will star in Bing City Beer’s TV advertisement.
Bing City’s residents participated in the pageant, and it has attracted many models from other provinces. This is a rare opportunity, and several movie stars started from TV commercials. Who knows, they might become the next movie star?!
Furthermore, Bing City Beer will be hiring several celebrities for endorsements. If any of the celebrities gave those models a hand, they might have an opportunity.
Ten years ago, Bing City’s girls were wearing skirts covering their knees. But now, all of them are willing to participate in beauty pageants. People’s mentality changes fast.
Many well-known singers and dancers are invited to perform in the opening ceremony, and the programs are exciting. The audiences are more excited than attending some popular singers’ concerts.
After all, most concert venues are around ten to twenty thousand people. It cannot be compared to this open ceremony.
Also, the organizers had invited some overseas dancers and singers to perform. The songs sound like French or German, and Feng Yu doesn’t understand a word.
But there is a bizarre phenomenon in China now. The more they don’t understand, the more people like it. These few foreigners received louder applause than the top Chinese singers.
Feng Yu could not recognize any one of these singers. This means that these few people are not popular singers as Feng Yu has not seen them in both lives.
Not only the youngsters like these performances. Even the older generation also likes it. Li Na explains to Feng Yu that those elder folks are joining in for the fun of it. After all, they seldom get to see foreigners performing.
Those older folks didn’t like these songs and couldn’t even remember the tune. But these foreigners’ performances are quite suitable to liven the crowd.
More than 70 beer brands with over 200 products are participating in this festival. The City Government is quite creative this time. There are promotions for different brands every day for them to raise their brand awareness.
Of course, this is not free, and the brands need to pay. Some major Chinese breweries and overseas brands had participated in the bidding. The revenue from this covered a large portion of the expenses.
This Beer festival carnival includes many other exhibitions, and the exhibition booths are rented out. The charges are not low, and Zhang Ruiqiang learned this from Feng Yu. When Feng Yu organized the China electronics consumer products exhibition, Zhang Ruiqiang saw that the bigger the event, the easier it can make money.
Why did many cities want to hold such exhibitions? This is not only to promote the city, but it is also to generate income.
Other than the vendors, the visitor volume also hit record-high.
The tourists will not only visit the beer festival. They will also visit Bing City’s famous Northeast tiger sanctuary and other attractions, stimulating Bing City’s tourism industry.
Also, these tourists need lodgings and food. The F&B and hotel industry can benefit from it and bring in high income for Bing City Government. Even the transport, venues, etc., will generate high returns for the city.
The previous beer festivals are not so grand and have a minimum impact on the city. But this year, the economic benefits will be much higher than last year and will be greater in the future.
Feng Yu is quite impressed with Old Zhang’s intelligence. He had raised Bing City Beer Festival to a state-level beer festival, which is a political achievement.
With the experience from this beer festival, the ice festival during winter will be very grand.
Zhang Ruiqiang had not only developed industries, agriculture, and business. He has also developed the tourism industry. He is a qualified and good leader and had kept to his words to let Longjiang residents get better lives!
At night, when Feng Yu and Li Na are watching the fireworks, Bing City Beer’s Chairman received a special guest.